network product vendors and service providers develop and implement strategies
for new offerings.
Rebecca Wetzel is a 20 plus year veteran of the data networking
industry. She works with product vendors and service providers to
develop and implement strategies for new offerings. Projects include writing
business plans, service descriptions, white papers, and articles--as well
as primary research on market trends and requirements, product and market
validation, competitive analysis, business development support, and customer
At BBN, which was at the epicenter during the Internets most formative
years from 1985 to 1996, Ms. Wetzel helped move the Internet into the
commercial realm. She served as Director of Marketing at NEARNET, one
of the original NSFnet regional networks. Following that, she was a founding
employee of commercial Internet service provider BBN Planet (later Genuity
and now Level3 Communications), where she built and managed the marketing
organization that positioned the company as a leader in providing value-added
IP services to businesses. She masterminded the marketing of the worlds
first managed firewall service, Site Patrol, and BBNs Web Advantage
web hosting service family. She also managed a marketing partnership
between BBN and WilTel that led to the worlds first commercially
available IP-based VPN service.
After BBN, Ms. Wetzel became Director of Internet Consulting at TeleChoice,
where she aided current and aspiring network service providers and vendors
in developing and deploying value-added IP marketing strategies.
Following her tenure at TeleChoice, Ms. Wetzel was Vice President of Marketing
at network caching and streaming media product vendor InfoLibria (now
Certeon). There she managed all marketing functions, played a key
role in helping to raise venture financing, and became expert in the market
for content distribution products and services.
Ms. Wetzels career in data networking began at Motorola
Codex Corporation in 1984.
The author of numerous articles, white papers, and reports on data networking-related
topics, she is co-author of the book Internet Telephony for Dummies.
Ms. Wetzel sits on a number of advisory boards for data communications
startups. She also is an associate in NetForecast, an Internet technology
and research firm, and the technology consulting firm Interisle Consulting.
A graduate of Wellesley College, Ms. Wetzel received her MBA from Babson
College and an MA degree from the University of Bradford in West Yorkshire,